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Defying stereotypes of cute, demure girls, Oriental Princess uses a murder mystery to appeal to women who would prefer to be a femme fatale. At Advertising Week Europe, sensory marketing expert Charles Spence talks about opportunities for marketers from spirits to shampoo. Are guys allowed to have great hair?

Ever since Bazooka wrapped its gum in comics in 1953, gum brands have been as much about the gimmick as the chew. And that might be truer today than ever before, as gum makers search for flashy objects to lure fickle teens, whose passing fancies are enough to burst the bubble of even the smartest of marketers.

We have selected some of our favourite China business tweeps so we can bring you the news as it happens. And we are here to help if today's news raises business issues for you! www.chinabusinessservices.com

China is the worldâs largest mobile phone market with over 900 million subscribers and local consumers use phones for everything from social media to search to shopping. Marketers should be flocking

Schlick, who is now based in Shanghai after relocating to DDB Group in 2010, has now moved on to a newly created role at Thoughtful Media, which is based in the US but has been active in the Chinese market since 2010.

China has emerged as a political and economic superpower, but the country is still learning how to deal with Westerners, just as the West is still trying to understand China. Misconceptions remain common on both sides.

In the wake of WPP's snapping up AKQA for $540 million, Ad Age has learned that Amsterdam-based LBi is reaching out to potential buyers, according to two executives familiar with the process. The WPP-AKQA deal, announced during the Cannes ad festival, took away one of the industry's largest and best-known digital players not already owned or backed by a holding company.

Although the Cannes advertising festival was already in full swing by the time Sterling Draper Cooper Pryce opened its doors back in the 1960s, we've yet to see the boys from our favorite fictional ad agency sipping rose on the Carlton Terrace or leering at the leopard skin-clad mother-daughter prostitute combo.

After only eight months, Michael Francis, one of the key architects of JC Penney's high-profile turnaround efforts, is leaving the company, effective immediately. In October, the former Target exec became JC Penney's president, responsible for merchandising, marketing, planning and allocation, product development and sourcing. He was formerly the chief marketer at Target.

CNBC and Yahoo have agreed to collaborate on news and analysis content in the latest deal pairing different kinds of media companies in a bid for more ad dollars. In a pact that will have the two companies sharing revenue derived from their joint efforts, CNBC will become the "premier" content provider for Yahoo Finance in the U.S.

I realized that many of the employers friends work for -- Dow Jones & Company, Bloomberg, Goldman Sachs, for example -- are able to match employee donations up until a certain level. So if you work for a company that does that, find out so your donation could be doubled!

Yes, it's an industry first. And yes, it's taking a cue from broadcast television by following the money. The key participants of the this year's Digital Content NewFronts (Hulu, Microsoft Advertising, AOL, Yahoo, Google/YouTube, Vevo, Disney) are telling us as Steve Jobs once did: to think differently.

Wahooly makes it possible for socially-connected individuals, who are not accredited investors, to get in on a startup by sharing their influence for a piece of the action. Meanwhile, we're helping solve one of the biggest challenges that startups face - traction. Inc. Magazine explained it well: http://www.inc.com/news/articles/201111/wahooly-publicize-your-startup_pay-with-equity.html Partnered with Klout and Cmp.ly.

It can't end this way. It really can't. This is about the greatest closer the game of baseball has ever seen or will ever see ending the career of a lifetime on his terms. And if there's anyone up for the challenge, who has the heart and guts to accept the mission of coming back from a torn ACL and complete it, it's Mariano Rivera.

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News Corp. is contemplating the launch of a national cable sports network in the U.S., according to a person familiar with the matter. The New York-based media company has been discussing the idea on and off for several months, though it hasn't made a decision.

In November 2010 we noted that retail fundamentals for neighborhood and community centers showed signs of bottoming, but that slow economic growth would continue, prompting vacancies to rise. The latest data through February 2012 provides evidence that a broad-based recovery for retail properties may finally have commenced.